Brand voice: The same message, three different ways
The emphasis in my social media class a few weeks ago was on storytelling and communication styles, so I would like to provide a short...
Dec 29, 20202 min read
Sell the happy cows idea
This #buylocal option was definitely more expensive, but I used to tell the boys it was meat from “happy” cows
Oct 7, 20202 min read
What to expect from your social media manager? No mistakes, just support
If you are a small business owner, social media marketing can be time-consuming, confusing and risky. But it’s not an easy function to...
Oct 7, 20202 min read
About me: Part editor, part social media student
I needed to know more about tools and best practices, not filtered through the lens of being an editor. Thus, the social media courses.
May 24, 20201 min read
Visiting Cuba made me uncomfortable
The problem is, life is not challenging for the tourists who flock to the island’s resorts. They get the best the island has to offer, and t
May 21, 20202 min read
